• Alonso Lozano

3 Face-Melting Secrets On How To Monetize Your Email List Like A Pro

Updated: Apr 7, 2019




Over 5 billion email addresses on the world. And people still doubt email’s power...


It seems you’re interested in monetizing your email list, aren’t you? Otherwise, you wouldn’t be looking for the secrets I won’t reveal in the sub-headlines.


You see, I’ve learned endless ways to market successfully during the last years of my life.


I’ve noticed something curious about my 3-step way of filtering emails right in the morning, and it goes something like this…


  1. I look at the sender name

  2. Glance at the subject line

  3. Mark as read what’s not of my interest and keep a few emails


I said “keep”. Sometimes I don’t even read the emails, and I’m sure I’m not the only one who reads only a few selected ones. In fact, I can assure you most people won’t even take the time to mark emails as read… they will just ignore.


Have you realized the pattern here? It’s hard to make people read your emails. So if you’re planning on monetizing your list, you better pay attention to what’s coming next.



RULE #1


Some marketers send an email per week to keep in touch with their list. They choose a day and let their list know from the beginning they should be expecting an email from them the same day every week.


Other email monetizers find three emails per week to work outstandingly.


Here's the key and my recommendation: Email your list every day of the week!


I know, I know… you’re probably thinking you’ll annoy your audience and they will opt-out.


Imagine building autoresponders, automations, and campaigns with exceptional copy in them, where most of the time you provide content and the once in a while you promote.


Why would your audience want to unsubscribe?


I guess you’ve already heard about the 70/30 rule: Providing content 70% of the time and promoting the rest 30%. Well, use it. It works.


Unless your copy is crappy and spammy, sending daily emails should keep your audience on a close distance, building micro-commitments and excitement prior to the action you want them to take.


But none of your hard work will get you the results you expect if you can’t get through the automatic barrier we have for emails, where 90%+ of them get ignored.


If you want to discover how to pass through this filter unperceived and make your audience desire opening your emails, comment below “#marketing” and I’ll write an article to show you how to do it.


Believe me, I won’t share conventional wisdom there. The secrets I’ll share in there won’t be about writing ´cheesy´ headlines and including keywords.


I’ll get profound. But for that, you first need to comment below “#marketing".



RULE #2


Remember the 70/30 rule? Well, that’s just for content and promotional emails.


Actually, there are 3 kinds of emails.


  1. Content

  2. Promotional

  3. Story


Yes, story emails go separate. You know the power of storytelling… and if you don’t, read this. Stories build customer-brand relationships, and what a better way of doing so than understanding how your customer feels because you’ve already been there.


“People don’t buy because they understand what you sell. They buy from you because they feel understood.” -Dan Lok

People love to resonate with your stories. If you’re able to craft compelling stories in your emails, your readers will keep opening them up. Remember people don’t always look for content, they also want to be entertained.


Now, I’d include a 4th type of email which I believe is the most used.


Hybrid.


Hybrid emails mix content with stories, stories with promotions, and sometimes content with promotion. When you’re promoting an offer through email, you don’t just go directly with the offer unless you’ve already built a great deal of excitement in your readers with previous emails.


You’d likely perform better attaching a story of how you built your product to the email.

The key to avoiding a monotonous tone is to vary your type of email. If the first day you send a content email, the next day share a story. Then a promotional email, then go back to story, then a hybrid, etc.


Here’s how your flow should look like:




RULE #3


Building your trust takes off a lot of work. It might take you 10, 20, 50, even 100 emails to be trusted by your audience… and all it takes is 1 single email to let it go down the drain!


NEVER use SWIPES!


It’s fine to study other people’s emails and learn from them. However, it’s completely wrong to copy the same email and send it to your list!


You can find plenty of email templates on the internet for FREE and use their structure to write your own email. That’s fine! But one thing is to use the structure of an email and another thing is to use a “fill in the blank” template that clearly doesn’t sound like you!


Your audience knows your tone very well. They’ll immediately notice if you used someone else’s work and changed a few words. Imagine how being caught red-handed could impact your image and your business. You’d probably have a hard time…


I’m done sharing the 3 rules I promised on the title. I know you were only expecting 3 of them... and that’s it. If you gotta go, I understand… this is not so important to you. For those committed achievers...


I included a BONUS for you 🌟



BONUS – EMAILING FOR PRODUCT LAUNCH


When you’ve worked your ass out developing a new product or service and you know it’s an incredible value-added experience for your audience, you expect to earn bushels of money from it, don’t you?


I’ve added this section for those entrepreneurs who know their new product/service is so powerful their list should have it, live it, and enjoy it.


I’ve previously done email series for my clients and found 10-email-in-10-days seriesto work great! Yet, not all emails should be used to promote your offer.


The key lies in disguising your emails with a current fad or relevant content you can start talking about and then link it to your offer.


Use the first emails to give content and start announcing you’ll be launching a new product! But don’t give any hint of what it is about (just a sneak peek). Build curiosity and excitement!


I love to include micro-commitments to psychologically get the audience prepared to buy! Whether it’s clicking a link to learn more about a topic, following you on social media, or replying to your email. Be creative, there are many ways to create micro-commitments.


Warning: Include 2-3 links per email max. No more.


Here’s the sequence I like to use for product launches 👇





Did you see the flow? You first build trust and rapport through content and stories, while you sneak peek about your offer.


Then, after all the excitement has been built up, BOOM! Emails 6, 7, and 8 you promote your offer creatively and provide links for people to buy!


Sincere recommendations:


Before sending this email series, make sure you choose specific people from your audience and offer them a beta version of your product at a special price in exchange for their honest review. This will help you avoid any silly mistakes that might make you look untrustworthy among your audience.


Also, make sure your landing page is working correctly and that your buttons are set up.



P.S. - Read This 👇


If you skimmed through the article or just scrolled down to the comments without reading at all, I guarantee you’re letting go of 3 great rules email pros use to make millions through their lists…


I’m sorry not having included the secrets in the sub-headlines. I know if you truly want to be a successful email marketer you’ll dive in to find them out.


For those who did read: I’ve done you a favor sharing with you plenty of valuable information I paid to learn. People say you shouldn’t do things expecting something in return. All I ask is for you to make your network a favor.


Share this article with them and give them the opportunity to leverage their email list too! They’ll thank you for it.


And if you’d like to keep reading articles like this one, give me a 👍 and COMMENT BELOW what you found most helpful.


To your email marketing success,



Alonso Lozano

Copywriter. Leader. Entrepreneur.

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